Australian Penthouse

THE Fine fellows at Effen beer kindly sent us a 6-pack of beer to review for Penthouse readers. “Another bloody beer”?, you may ask. Yes, another bloody beer. But while many other new beers seem to focus on clear, crisp and dry—so dry, that some leave you feeling like you’re drinking water—Effen lager tastes like beer should. Like the first beer you ever drank, stealing the icy, water-beaded bottle from the family fridge and secretly discovering the rich, foreign flavours of hops and malt. Effen lager tastes like a welcome return to form for Aussie beer.

The all-natural craft-brewed lager is without artificial flavour and colour and is brewed using only premium Australian and New Zealand hops.

And we’re not the only ones who think the beer is a top drop: Effen premium lager was voted People’s Choice for Best Lager at the Victorian Microbreweries Showcase, held at Federation Square last month. For comparison, the lager tastes somewhat similar to VB’s Raw brew.

If you’re keen to wet your whistle on a drop, you’re in luck—not only is the beer available in bottle-shops nationally and in New Zealand (log on to: www.effen.com.au for stockists or to purchase online), but Effen is also offering one lucky punter the chance to win a year’s supply of home-delivered lager!

To be in the running, log on to: www.effengreatbloke.com and enter before 1 December 2009.