About Australian Penthouse
Penthouse magazine was launched in the UK by American Bob Guccione in 1965 and began to be published in America four years later. The Australian edition of the magazine was launched in 1979.
Originally Penthouse was created to compete with Playboy, owned by American porn kingpin Hugh Hefner. The magazine’s writing was aimed more at the everyday man than Hefner’s upscale high-fliers, with stories about government cover-ups and scandals. The Australian version of the magazine was launched predominantly as a magazine of sex and politics – articles about social issues seemed to fit snugly between sexy pictorials. Readers still expect hard-hitting content.
In Australia, Penthouse was a sensation; throughout the 1980s, Australian Penthouse was the premier men’s magazine (in the days before lads’ mags) with an enormous readership.
In the USA, the magazine became renowned for its taboo-busting, presenting more openly explicit images of women – it was the first magazine to show female pubic hair and then full frontal nudity. Obviously this was back in the good old days when celebrity nude shots were du jour – Penthouse was the first to publish a nude spread of Madonna (though more magazines followed, obviously) and the first black Miss America, Vanessa Williams, which caused a furore in the USA, resulting in her forfeiting her crown (Williams’ shoot was initially turned down by Playboy). That same September 1984 issue of Penthouse became the second highest selling issue of any magazine in history (5.3 million copies).
Following diversification of our national media, Australian Penthouse has become the undisputed king of adult content – online and offline – and the launch of the brand’s new website will capitalise on the upward trajectory of online viewers of adult content. www.australianpenthouse.com.au includes current and past Pet shoots, streaming videos and dozens of hot Aussie Babes, who are naked and waiting for your vote.